Apple is no longer the most valuable brand on the planet, who takes the podium?
If just five days ago that we knew the unprecedented sales success of Apple during the previous quarter , the Cupertino today you get a setback in terms of fame and recognition. After five golden years of hegemony as the most valuable brand, the company bite the apple has to give his scepter to another technological corporation and also direct competition. Do you know who we are talking about?
Yes, it is Google , which is not new in these conflicts and also stroked the sweetness of success back in 2011 when Apple snatched the lead. According to the consulting firm Brand Finance, the search par excellence is worth approximately 109.5 billion dollars compared to Apple's only 107,141 million dollars, which is down 27% on the previous year. A downturn that can not leave anyone indifferent.
Size slack gives to wonder itself and strangers the causes of the crash. According to Brand Finance, Apple abuses the goodwill of its customers ofertándoles new but with little improvement over previous versions products . Come on, what has been saying for some time: that since Steve Jobs left us, Apple no longer innovates as before.We see it in the iPhone 7 with little more than their elimination connection jack 3.5 mm, their relative resistance to water and its dual camera on the Plus model; We also see it in their new MacBook of 2016 whose main novelty is the Touch Bar.
But in addition, Apple is not alone. No longer is the dual rivalry Apple and Samsung, because now also in the smartphone market are Chinese brands, whose value - price is unbeatable . And in the case of computers, Windows has hit the table with its Surface. Meanwhile, Google continues to increase its ad revenue by a whopping 20% this past year.
After Google and Apple found Amazon, which in addition to its world-famous selling portal has been diversifying with its tablets and more recently managing audiovisual content. Although Jeff Bezos' company repeats bronze, its brand growth has been 53% this past year.
After them we found the telecommunications company AT & T and we have to go to the fifth position to meet with Microsoft, which has increased its value by 13%, which has reported a rise from the seventh position of last year. And where is Samsung? We have to look down a lot to meet the Koreans, specifically up to 13th place.