Thursday, February 16, 2017

Carpool Karaoke and Planet of the Apps, will be the first hits of Apple Music?


Apple Music will be debuting with two TV shows, one already tested and another totally different but focused on what they know. I mean Carpool Karaoke and Planet of the Apps. One will debut in April and another is expected to arrive in the spring. Will the premiere of these shows give Apple Music the push to reach more users? In this post I will expose a little the general idea of ​​each show and my opinion about each of them, in the end we can be a little closer to the final answer, success or failure.

Carpool Karaoke, a show already tested that reaches Apple Music

Half an hour, a car, the host and he or the guests who are celebrities or personalities of music, that consists Carpool Karaoke. A show that has already been tested for several months on CBS and will now reach Apple Music for everyone. The magic that comes out of this show is impressive, as the energy injected by James Corden is unique. This is a show that tests musical improvisations to guests since music is one of the main engines of the show.
In this new season, we will see a new facet of Carpool Karaoke as the car will no longer be the favorite site of the show as James Corden resorts to other places, and happens the most unusual, get on a helicopter in the company of Will Smith Could be seen in the following trailer). And also, another facet in which James Corden will not be present, since it will be replaced in some episodes by other hosts. Hopefully this change does not damage the essence of the show.
The ease of having this show from April in Apple Music could help other users to know something new, since Carpool Karaoke is very popular in the US but not in other markets such as Latin America (to cite an example).

Planet of the Apps, the first creation of TV Made in Apple

Personally, this show is the one that I hope the most and I want to get to Apple Music soon . We are talking about Apple has gotten deeply into the subject that it would like to conquer in the future. Offer original content to users.
Ben Silverman is one of the makers of the project along with Will.i.am, acclaimed vocalist of The Black Eyed Peas. The idea was authorized by Jimmy Iovine and Eddy Cue, after months of speculation, everything is written, filmed and directed for lack of its premiere in Apple Music.
In the show we will be able to see personalities of the cinema like Gwyneth Paltrow, Jessica Alba, Gary Vaynerchuk and Will.i.am representing the world of the music. The goal is that several applicants have to tell the idea of ​​their application, convince the hosts that they are as advisors so they can give them more time to know details of the app. If at the end of this there is interest to continue working and develop the app, the developer will have to choose who will be your guide until the end of the show.
It's like a "The Voice" type outline, if you sing well, they pick you up and even fight over you. If the developer presents an innovative idea for an app, they will also fight to guide and represent you.

Can Apple succeed with these shows? Yes, and a lot

First, we are talking about that Apple already had that approach with people who are dedicated to producing and creating TV shows, in a market that is currently being attacked by streaming video on demand , such as Netflix, HBO Now, Amazon Prime Video, etc. . Apple did not want to settle for having a show on a TV channel, as they have a payment platform where users can play everything related to music.
Planet of the Apps is the perfect test to see if Apple has the potential to create content at home for everyone , I have no doubt it will be successful. It will attract all markets, developers who have been doing theirs for years and those who still do not cheer but have the idea of ​​wanting to be registered developers at Apple. To users who are completely unaware of the development of applications, and also to those business people who are looking for technology that can change and help the revolution of their companies.
On the side of Carpool Karaoke, is the beginning of how Apple can support and contribute to a show that is booming but only for the masses of the US. Can Carpool Karaoke conquer everyone? It is a proposal that has several important touches, the musical and the comedy. Watch your favorite artists or groups improvising with their own music, singing or acting, imitating someone they admire or want.
Metallica pop singing? Will Smith reliving that iconic song from "The Prince of Bel Air"? These are moments that users who love and follow the world of music will love forever. I have no doubt that if users value the quality of these productions, other TV series or shows will tempt the idea of ​​becoming known or consolidated in a platform like Apple Music.
What do you think of Carpool Karaoke and Planet of the Apps? Do they have a future to be the first success of Apple Music? Share your opinions with us in the comment box.
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