Friday, June 16, 2017

Apple Hires Sony Pictures Television Executives to Improve Original Production

Recently Apple has confirmed that there will be two new additions to its staff: Jamie Elricht and Zack Van Amburg, two familiar faces in Sony Pictures Television that now become part of the Apple team. Among his exploits are noteworthy that they were production assistants in series of prestige and name as Breaking Bad or his prequel Better Call Saul.
From the apple company have been saying that they intend to create a list of original programs, in the style of Netflix or HBO, and everything seems to point to these two men, Elricht and Vam Amburg, as leaders of this new project.

New faces in Apple, but with experience in Sony

We all know that the Cupertino kids work their new projects in detail and they take everything controlled milimetrically, so it is not surprising that for this new challenge of creating original content they have had people specialized in the field.
Erlicht and Van Amburg with Bryan Cranston (Walter White of '' Breaking Bad '')
Erlicht and Van Amburg with Bryan Cranston (Walter White of "Breaking Bad")
"Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in the development of the golden age of television. We have interesting plans prepared for customers and we can not wait for these two professionals to begin demonstrating their Apple experience, "said Eddy Cue, Apple's  senior vice president of software and Internet services. Van Amburg's response did not wait:  " Apple has an insatiable thirst to delight customers with its products. N or could not be more excited about what's to come , "said former Sony Pictures Television.

Netflix, Get Ready Here's Apple

The incorporation of these two TV production professionals comes shortly after the presentation of the first series of Apple ,  The Planet of the Apps,  which leads to think that from California you want to bet heavily on the development and content creation original. If we already surprised at the WWDC this year with the presentation of a series, now the arrival of Jamie Elricht and Zack Van Amburg confirms the suspicions: Apple does not want to be behind and pretends to offer its users services similar to those offered by the Popular Netflix,  and for it will have two of the best professionals that Sony had on staff.
"Planet of the Apps" is the first series produced by Apple.
"Planet of the Apps" is the first series produced by Apple.
Personally, I believe that all innovations are good, at least in the first instance, and they should be well received, or at least they should be given the opportunity to demonstrate whether they deserve or not. Netflix is ​​today a giant as far as production of original series is concerned and of course Apple is going to have a hard way ahead if it wants to compete with this platform, but as Steve Jobs said in his day: "Innovation distinguishes To the leaders of the followers. "
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