Thursday, June 8, 2017

Apple launches new iPhone ad called "Earth"

Apple has just released a new announcement about the iPhone and its ability to take pictures in different environments and conditions. Under the title "Earth" and with the narrative by Carl Sagan , Apple shows us different photographs and videos of our planet and its different zones.

Earth is the new Apple ad with the narrative by Carl Sagan

As we said earlier, this Apple announcement includes background music and part of Carl Sagan 's narration of his book "Pale Blue Dot" .
In its already famous campaign of Shot on iPhone " , Apple returns to take out a new commercial, this as you can see in the bottom one focuses on those users who use the camera of his iPhone to photograph and to record videos around Our planet in completely different conditions.

The famous astronomer Carl Sagan recounts the background, reading some quotes from his book "Pale Blue Dot: A Vision of the Human Future in Space". The main theme of this announcement from Apple seeks to remind us about the importance and responsibility of looking after "our only home", the planet.
Carl Sagan tells the new announcement of Apple called Earth
Carl Sagan tells the new announcement of Apple called Earth
"The Earth is a very small stage in a vast cosmic arena. In our darkness, in all this vastness, there is no indication that help comes from elsewhere to save us from ourselves. Earth is the only known world to date. There is no other place, at least in the near future , to which our species can emigrate, willing or not, for the moment the Earth is where we stand, and highlights our responsibility to treat one more kindly with The other and to preserve and appreciate the only home we have ever known. "

"Shot on iPhone" changes the dynamics of the latest ads a bit

If we see the previous ads of the campaign "Shot on iPhone", we see that the subject was quite different from this ad. Lately, Apple ads have focused on providing tutorials to take full advantage of the photographic features of the iPhone 7 as well as some commercials that specifically highlight portrait mode.
Earth Day at Apple
Earth Day at Apple
On Earth Day, the company shared some videos with messages similar to those of the environment like the announcement narrated by Carl Sagan published today, focusing on subjects like solar farms and zero waste.
An announcement coming in full political controversy in the United States over the decision of its president, Donald J. Trump to abandon the Paris agreement on climate change . Tim Cook and other CEOs of technology companies called on Trump for serious thought before abandoning the climate deal.
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