Saturday, August 5, 2017


Ten years ago, the first iPhone went on sale, changing the mobile landscape forever. In the rest of 2007, Apple sold 1.4 million first-generation iPhones. The iconic smartphone now accounts for more than 60% of Apple's total revenue. According to Apple's financial statements, it had sold 1160 million iPhone in March 2017 .
Almost two-thirds of the iPhone that Apple has sold in the last ten years, specifically 63%, are still in use today. Although this number may seem high, it is explained by the relatively large number of iPhone that have been sold in the last four years compared to the previous ones. The iPhone number currently in use is comparable to all iPhone sold since mid-2013 . Even more impressive is the fact that 25% of all smartphones used worldwide in April were from Apple.

China accounts for 31.3% of iPhone in use

China is the largest iPhone market, accounting for almost a third, or 228 million of all iPhone that were used in April . A little more than a quarter of all smartphones in China are Apple phones, making this brand a leader, ahead of local manufacturers such as Huawei, Xiaomi and Oppo. The United States is its second largest base, with 120 million devices (16.4%). Apple's market share is extremely high in the United States compared to China; 47.4% of all smartphones in the country are iPhone. Japan has the largest iPhone market share in the world with 60.1%. When it comes to the iPad, 169 million are still actively used, or 49% of the total number of iPad sold since its launch in 2010.

The iPhone 6 Plus is the most used

Of the 728 million iPhone used in April, the iPhone 7 Plus represented 19%, while the intermediate generation of 6S Plus devices had a 26%. The iPhone 6 Plus, released in September 2014, was the most popular , still accounting for 30% of all iPhone. This means that just under 50% of all iPhone in use, about 370 million devices, were launched on or before 2014. The relatively long and growing life of smartphones is putting pressure on unit sales of new devices , Apple included. Of course, there are local differences when adopting the latest generation iPhone. IPhone users in the United Arab Emirates are likely to use Series 7 (27.0%), followed by the United States (26.7%) and Japan (25.9%).

85% of iOS devices are up-to-date versus Android's 11%

IOS users are much faster to upgrade to the latest operating system than their Android counterparts . In April 2017, 85% of all iOS devices were running iOS 10, which was released in September 2016. More than half of the iOS devices were running iOS 10.3 in April, which was released a month earlier. Updates 10.1 and 10.2 followed a similar pattern, installed on about 50% of devices a month after launch. This contrasts with that of Android, where only 11% of devices were running in April with Android 7, launched in August 2016. As for countries that are more willing to have the latest software, Germany, Switzerland and the Republic Czech are with over 90% of the devices running iOS 10. For Android,

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