Wednesday, August 2, 2017

The low-cost Apple iPad has become the new iPhone SE


Recently Apple has announced its financial results for the last quarter showing a big rise in sales of the iPad .
The apple bite company has sold 15% more iPad units compared to the same quarter last year. As for its smartphone, Apple has sold a total of 1.2 billion units in a decade.
IPad sales have been plummeting for a long time. After launching different business strategies, Apple chose to market a low-cost iPad in the hope that it would be as successful as its iPhone SE ... and it worked.

Apple has done well its move

We know that Apple's low-cost iPad has formed a large part of the tablet's sales increase because although sales have risen 15%, its profits have only increased by 2% .
Apple marketed this model of iPad specifically to reach consumers of another range. With a very affordable price and very interesting technical specifications , this iPad of 2017 has become the new iPhone SE.
In addition, the low-cost iPad is a very affordable alternative for schools, in which Apple has offered a discount of up to $ 300.
If you are not willing to spend between € 900 and € 1,000, this iPad is a really interesting option. It is slightly thicker and heavier than the Air 2 iPad, but it has an A9 processor, Touch ID, an 8MP iSight camera, a 1.2MP FaceTime camera and Apple Pay support . Its base price is 399 €, it is even cheaper than the iPhone SE.
What do you think about this marketing strategy Apple? Do you think the Apple's low-cost apple bite iPad has boosted sales? Will Apple prepare the second generation of this model for 2018? We are waiting for you in the comments!
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