Tuesday, October 24, 2017

Tim Cook talks about his successor as CEO of Apple


Tim Cook, CEO of Apple, and Angela Ahrendts, supervisor of the Apple Store globally, have been interviewed by Buzzfeed at the opening of the Apple Store in Chicago.
During the interview, the CEO of the Cupertino firm was talking about various topics: augmented reality, rumors about his successor and the availability X iPhone .
Who will be the future CEO of Apple? Has Tim Cook done a good job at the helm of the company? Will anyone be able to match the leadership of the genius Steve Jobs?

Interview by Tim Cook and Angela Ahrendts

Tim Cook thinks that augmented reality will be as important and as great in the future as mobile applications are today:
"IF YOU TAKE A LOOK BACK AT 2008 WHEN WE LAUNCHED THE FIRST MOBILE APP STORE, A LOT OF PEOPLE WERE SAYING ... 'OH, THIS THING ABOUT MOBILE APPS, I PROBABLY WILL NOT USE ANY OF THIS.' AND NOW NO ONE CAN IMAGINE HIS LIFE WITHOUT THEM. "
Apple CEO thinks this is exactly what will happen with augmented reality . He thinks it will change the way people buy products, something we already saw with the IKEA app . It will change the way we entertain ourselves and the way we play. But he also thinks that it will revolutionize the education sector.
When Tim Cook was asked about rumors that Angela Ahrendts might be his successor as CEO of the company , he suggested that she would love to respond. To which the supervisor of retail stores responded:
"FALSE NEWS, FALSE NEWS, NONSENSE, NO."
Then Tim Cook also wanted to intervene:
"I SEE MY ROLE AS CEO TO PREPARE AS MANY PEOPLE AS I CAN TO BE CEO AND THAT'S WHAT I'M DOING AND THEN THE BOARD WILL MAKE A DECISION ON THIS POINT."
You can see the interview in the Chicago Apple Store here:
On iPhone X and launch delays due to manufacturing issues, Tim Cook has said that the company is working very hard to make as many iPhone X's as they can.
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