Monday, November 13, 2017

Where the iPhone 8 is hiding


Batch that went on sale last September 22, the favorite is the iPhone 8 Plus, and since 3 November, the iPhone X . Apple analyst Ming-Chi Kuo expects the production of the iPhone 8 to experience a sequential decline of 50-60 percent this quarter .
In his latest research note for KGI Securities, Kuo said the demand for the iPhone 8, which is lower than expected , could result in fewer orders for the Apple Pegatron supplier, which assembles the iPhone 8 in Taiwan.
Pegatron - The production of the iPhone 8 will decrease 50-60% in the first quarter of 2018 due to lower than expected demand: with fewer important points of sale and given the consumer's preference for the iPhone 8 Plus with a limited price gap , we expect the iPhone 8 production orders to have a 50-60% decrease in this period, potentially reducing the Pegatron utilization rate. But considering that new iPhone orders can be more diverse (compared to a single model of iPhone 8 in 2H17), and assuming that the new models have more attractive features than the iPhone 8, we are confident of the growth momentum of the iPhone. Pegatron in 2H18F ".
This week, the research firm Canalys said that the iPhone 8 Plus surpassed the iPhone 8 last quarter with shipments of 6.3 million units compared to 5.4 million units, respectively. Canalys said the iPhone 8 Plus is the first large-sized iPhone to outperform its smaller brother of 4.7 inches in a single quarter.
Apple does not disclose iPhone sales model by model, but Chief Executive Tim Cook said the iPhone 8 Plus " has had the fastest start of any Plus model ," which was "somewhat surprising" to the company.
Kuo remains positive with respect to demand for the iPhone X, and estimates that production will increase by 35-45 percent this quarter compared to the previous quarter, which should help alleviate supply constraints approaching the season of Christmas shopping. The device still has a shipping delay of 3-4 weeks online, with limited availability in the store.
Kuo said that Apple's primary manufacturer, Foxconn, will convert its iPhone 8 Plus production lines into iPhone X lines by the end of 2017 to meet additional orders. Even so, it is unlikely that Apple will achieve a balance between supply and demand until 2018.
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